Maxim magazine just can’t seem to catch a break. Hot on the heels of criticism for its list of the “unsexiest women,” the publication has resurfaced in the news again for a problematic article from the early 2000s attempting to educate men on how to “cure” feminists. Yes, you read that right. Apparently, there’s a vintage guide floating around that aims to handle feminists like they’re an illness that needs treatment. Who knew outdated advice could make such a big comeback, right?

The overwhelmingly negative reaction from social media users has been swift and unforgiving. Some have articulated their disgust with brutally honest remarks, claiming they feel “physically ill” reading this so-called advice. It’s a stark reminder of how far we have come—and also how some perspectives seem stuck in the past. While it may seem ironic, content like this just exhibits how out-of-touch certain media outlets can be, especially when they fancy themselves as trendsetters in the cultural conversation.

With the abundance of strong opinions flying around the internet, one has to wonder: how do we confront and deal with the remnants of such dated, problematic views in today’s media landscape? Are we holding these platforms accountable, or are they serving up this material just to stir the pot? It’s a juicy topic sure to ignite debate, so throw on your thinking caps and jump into the discussion.